Sandi does it herself

Nach den ganzen myspace und youtube Hype Bands hat folgendes Konzept einen gewissen Charme, ebenfalls super low cost aber mit mehr do-it-yourself Charakter als das hochladen von Videos.

It was during the cold, short days at the start of 2006 that Sandi Thom had her Eureka! moment. Instead of driving to gigs up and down the country with her band in her clapped-out car, as she had done for years, the singer from Scotland resolved to try a different approach. She bought a webcam, and announced a run of 21 shows to be performed on consecutive nights during February and March in the basement of her flat in Tooting, South London. The audience capacity in the flat itself was limited to just six people. But the half-hour shows were to be broadcast, free of charge, via her website at www.sandithom.com. The first night, 70 people tuned in to watch, the next night it went up to 670. And by the middle of the second week she was performing to a peak audience of 70,000. By then, the suits from every major record label had visited the flat to see the show for themselves.

Aber youtube entkommt frau auch damit nicht ;-)